Best Ways To Optimize Your Squarespace Site For SEO
SEO & SquareSpace Experts At Agave Studio Explain SEO Best PRactices
How do you get your Squarespace website to rank higher on search engines?
We’re all trying to rank higher for organic search. Luckily, Squarespace makes it fairly simple to optimize your site for Google and other search engines through search engine optimization. Plus, it does help to hire an expert who knows what keywords to include in your site and where to put them.
Start A Blog
So, to start out, do what the SEO experts at Agave Studio are doing right now. Take some time and really think through what your site is, what your voice is, and how you can translate that into blog posts that are relevant to what you’re selling. If you’re a clothing store selling e-commerce online maybe that means doing guest blogs from customers who shop at your store regularly and wear your clothes or if you’re a non-profit, blog about your recent successes in whatever you do to help the world. Google likes to see sites constantly updating and changing, and so do your visitors. You’d be more likely to hire someone or visit a store that has new, fresh content on your site. Get blogging people!
Utilize Image Descriptions & Alt Texts
This is getting into more “expert” level SEO, but the next big thing is utilizing your image captions and alternative descriptions for those who are sightless. Accessibility is big for Google and if you’re utilizing your alternative descriptions to really describe images in a thoughtful way that goes a long way for search engine rankings. Captions can also be a great way to add additional text to image-heavy pages that might not rank high because of low word count.
Write Compelling Page Titles & Descriptions
The ever so important meta page titles and descriptions. These are what Google and your visitors see in search results and is the “back-end” SEO everyone is always talking about. Most people think it’s okay to just stuff these with keywords and you’ll rank in no time… bad idea. Google checks for “keyword stuffing” and will penalize you for doing this. Instead, think about what will actually make users click and start their journey with you.
Use Headings to Break Up Text
This is a big one, and also another one we are using right in this blog post. Breaking up long paragraphs with some headings increases the readability of your site (another ranking metric), and will immediately get you ranking higher.
Hire A Squarespace SEO Expert
As always, we have to plug ourselves because sometimes as a business owner you don’t have time to do it all. We understand and are here to help with all your SEO needs when you’re ready. Say howdy or use the button below to check out our SEO services.
