Kansas City Squarespace Website & Brand Identity for Yellow Armadillo Studios
Client
Yellow Armadillo Studios
Location
Kansas City, Missouri
Services
Brand Identity + Squarespace Website Design
Industry
Podcast Production
A Bold Brand For Stories With A Soft Underbelly
Melody is the founder and executive producer of Yellow Armadillo Studios, a Kansas City podcast production company that helps creators tell hard stories well. Her tagline says it best: "talking about tough things with a soft underbelly." She came to Agave Studio through a referral with a clear sense of personality, a strong tagline, and a vague idea of how to translate that into a brand and website.
Generic production company websites wouldn't work here. Yellow Armadillo's prospective clients are creators and organizations with difficult stories to tell, and they're looking for a producer who can hold that weight without making it feel heavy. The brand had to feel bold and playful without crossing into novelty, and the Kansas City Squarespace website had to convert visitors into consultations from the first scroll.
Brand and Website Built From the Tagline Out
We built Yellow Armadillo Studios on Squarespace with a brand identity and site architecture designed to match Melody's tagline and the way she actually does business.
Key elements of the project included:
A custom name treatment with confident yellow — The logo treats "Yellow Armadillo" as a name that earns its weirdness rather than explaining itself. Yellow is the anchor color, used boldly throughout rather than relegated to accents.
Three stylescapes that surfaced the right direction — Before designing a single asset, we developed three full visual directions. Melody connected immediately to the retro-collegiate-broadcast direction, and it became the foundation for everything that followed.
A site structure built around how clients decide — The homepage leads with the tagline and surfaces the work. The services page breaks production into clear tiers that pre-qualify inquiries. The portfolio showcases podcasts with custom Squarespace blocks that carry each project's identity through.
Integrated scheduling that removes friction — A third-party scheduler lets prospects book a consultation directly from the site, eliminating the back-and-forth that loses leads in the first 48 hours.
SEO foundations built in, not bolted on — Clean URL structure, optimized meta titles and descriptions, proper heading hierarchy, image alt text, and schema markup. The site is positioned to rank for long-tail searches that drive qualified podcast production leads.
The Result
Yellow Armadillo Studios now has a brand and Squarespace website that reflect what makes the company different and convert the right visitors into consultations. Melody can update content herself, add new podcasts to the portfolio, and publish thinking pieces without touching a line of code. The brand reads as bold and playful from three seconds in, which is exactly the amount of time a prospect spends deciding whether a production company is worth the call.
Looking for a Web Designer Who Works With Media and Production Companies?
We've built websites for production companies, creative studios, and media businesses across the country. Media websites require a specific approach, one that showcases the work, communicates the producer's point of view, and converts the right kind of inquiry.
Ready for a website that attracts your ideal clients? Let's Talk.
