Squarespace Website Design For Denver Physical Therapists
From DIY to Done Right: Redesigning a Denver PT Practice Website
Client
Tundra Performance & Physical Therapy
Location
Denver, Colorado
Services
Squarespace Website + SEO
Industry
Healthcare
A Growing Practice Stuck With a Starter Website
Tundra Performance is a Denver physical therapy practice specializing in helping athletes and active adults recover from injury, improve mobility, and reach their performance goals. Founded by a team passionate about movement and long-term wellness, Tundra has built a reputation for hands-on, results-driven care that goes beyond traditional PT.
But after several years of growth, the business had outpaced its website. Like many practice owners, Tundra's team had built their own Squarespace site when starting out — a practical decision at the time, but one that was now holding them back.
The DIY site looked functional on the surface, but it wasn't doing its job. It didn't clearly communicate what Tundra specialized in or what made their approach different. Visitors landed on the homepage and weren't sure if this was the right practice for them. The site wasn't ranking for Denver physical therapy searches, so new patients weren't finding them organically. And the ones who did find them weren't converting — the site lacked clear calls-to-action and a streamlined path to booking an appointment.
Tundra didn't need to start from scratch. They needed someone to take what they'd built and make it actually perform.
Building a Site That Works as Hard as They Do
We redesigned Tundra's Squarespace website from the ground up, keeping the platform they were already comfortable with but transforming it into a genuine lead generation tool. The goal was simple: build a site that reflects the quality of care Tundra provides and turns website visitors into booked patients.
The project coincided with a brand refresh from Amanda Croy Design — the same designer behind the MidMod Colorado brand — giving us a strong visual foundation to work with. The new brand brought a clean, athletic aesthetic with inspiration drawn from the arctic tundra that speaks directly to Tundra's target audience of active adults and athletes.
Key elements of the redesign included:
Clear service positioning — We rewrote the homepage and service pages to immediately communicate what Tundra specializes in and who they help. Within seconds, visitors now understand this is a practice for athletes and active people who want to move better, recover faster, and stay ahead of injury.
Defined patient journey — The old site left visitors guessing about what to do next. We simplified the navigation and added clear calls-to-action throughout, guiding visitors from "just browsing" to "ready to book" with intention at every step.
HubSpot integration — We connected the new website to HubSpot, allowing Tundra to track leads, automate follow-up, and manage their patient pipeline in one place. Form submissions now feed directly into their CRM instead of sitting in an inbox.
Local SEO foundation — We optimized every page for search, including meta titles and descriptions, header structure, image alt text, and Denver-specific keyword targeting. We also set up Google Business Profile and made sure the site was ready to rank for terms like "Denver physical therapy" and "sports physical therapist Denver."
Mobile-first, fast-loading design — Most people searching for a physical therapist are doing it on their phone. We built the site to load fast and look sharp on mobile, with easy tap-to-call buttons and a booking flow that works on any device.
Content that builds trust — We structured the site to showcase Tundra's expertise, including their approach to care, the conditions they treat, and the results they've helped patients achieve. This positions them as authorities in the Denver physical therapy space, not just another clinic.
The Result
The new site doesn't just look better — it performs. Tundra now has a website that reflects the level of care they provide and actively brings in new patients without the team having to chase leads.
Since launch, organic traffic has climbed steadily month over month. More importantly, that traffic is converting. New patient inquiries are coming in passively — people finding Tundra through Google, understanding immediately that this is the right fit, and booking appointments without hesitation.
“Clinton was able to create a website for us that not only aesthetically represented our brand but also converts on the lead generation side. Our views continue to rise each month paired with continued increase in passive lead generation.”
Is Your DIY Website Holding You Back?
A lot of business owners start with a DIY site to save money — and that's smart when you're just getting started. But there comes a point where that starter website stops helping and starts hurting. If your site isn't ranking, isn't converting, or just doesn't reflect where your business is today, it might be time for a redesign.
We specialize in taking existing Squarespace sites and turning them into tools that actually drive growth. You don't need to start over. You need someone who knows the platform inside and out and can make it work for you.
Ready to turn your website into your best salesperson? Let's Talk
