SEO Case Study: Pelvic Symphony PT
Pelvic Symphony PT: Hitting All the Right Notes on Google
7x more search traffic in six months
Client
Pelvic Symphony PT
Location
Denver, CO
Services
Squarespace Website + SEO
Industry
Healthcare / Physical Therapy
The Challenge
Dr. Chelsea Speegle runs a specialized pelvic floor physical therapy practice serving Denver and Greenwood Village. Her care was exceptional. Her WordPress website wasn't built to be found: no keyword strategy, no search tracking, and next to no visibility for the searches her ideal patients were running.
The Approach
A custom Squarespace build, made for search. We moved Pelvic Symphony from WordPress to Squarespace in March 2026 and built the site around how patients actually search, with the blog migrated along with it.
Pages built to rank. We created dedicated landing pages for men's pelvic floor PT and pelvic pain PT, focused on Denver and Greenwood Village.
Content with a strategy. We mapped out a blog plan around the questions her best-fit patients ask, and Chelsea published consistently. One post on desk jobs and pelvic pain now ranks in Google's top 6.
Measured from day one. We set a Search Console benchmark at launch so every gain is measured, not guessed.
The Results (4 months post-launch)
Before: April 2026. After: September 2026.
Keyword Improvements:
"pelvic floor pt denver": position 66.1 → 29.6
"pelvic floor therapist denver": position 83.7 → 32.7
"pelvic floor physical therapy centennial": position 23.4 → 14.6
New Visibility:
Now ranking for 140+ searches that had zero impressions before
Page one on mobile, with an average position of 8.0 on phones, where patients search
Her desk-job pelvic pain article ranks in the top 5, with 1,100+ impressions in September alone
Ranking #1 for her practice name
What's Next
The foundation is set. Next up are the most competitive searches in her market, like "pelvic floor physical therapy Denver," and the trend line is heading exactly where we want it.
Ready to Be Found?
Every engagement starts with an SEO audit that shows exactly what's holding your site back.
