SEO Case Study: Tundra Performance
3x more Website clicks in 4 months
Client
Tundra Performance & Physical Therapy
Location
Denver, CO
Services
Squarespace Website + SEO
Industry
Healthcare / Physical Therapy
The Situation
Tundra Performance is a Denver physical therapy practice specializing in athletes, weightlifters, and outdoor enthusiasts. Their existing site wasn't optimized for search, and they were missing opportunities to rank for valuable terms in the competitive Denver PT market.
What We Did
Keyword research focused on Denver sports/performance PT terms
On-page SEO optimization across all pages
Service-specific landing pages (sports PT, weightlifting, running, outdoor athletes)
Individual team member pages with optimized bios
Blog optimization for high-value content (deadlift bar path, injury topics)
Technical SEO setup (titles, descriptions, headers, image alt text)
The Results (4 months post-launch)
Keyword Improvements:
"tundra performance" — position 5.7 → 2.3
"performance physical therapy" — position 17 → 6
"deadlift bar path" — position 8.5 → 5.7
New Visibility:
Now ranking for 200+ keywords that had zero impressions before
Service pages generating impressions for competitive terms like "sports physical therapy denver" (237 impressions)
Team pages driving direct clicks for provider names
The Takeaway
A well-structured Squarespace site with proper SEO can compete in competitive local healthcare markets. Within 4 months of launch, Tundra tripled their organic clicks and started ranking for terms they'd never appeared for before.
