Squarespace Website For Denver Immigration Law Firm
A bilingual, search-first website for a Denver immigration attorney
Client
Immigrating to America
Location
Denver, CO
Services
Squarespace Website Design, SEO, Copywriting, Bilingual Language Setup
Industry
Law Firm
The Challenge
Ian Rochstein is a Denver immigration attorney who has helped hundreds of families with green cards, waivers and citizenship. His site had been pieced together over several years, partly by Ian and partly by freelancers, and it was working against him. The Spanish version relied on duplicate pages that broke on interior pages, his practice area pages were too thin to rank, and his priority practice, marriage-based immigration, had almost no search visibility.
Once we dug into his Search Console data, we found the biggest problem: the content that had once driven most of his search traffic was no longer on the site, and his organic traffic had fallen sharply as a result.
Our Approach
We started with the data rather than the design. A 16-month search audit showed exactly what his clients were searching for, and it was questions, not just “lawyer near me.” That shaped everything that followed:
Rebuilt around real searches. Each practice area page was rewritten around the terms people actually use, with fuller copy, clear structure and question-based FAQs that Google and AI assistants can quote.
Brought back the content that worked. We restored and updated his highest-performing article at its original URL to recover lost rankings.
Made Spanish a first-class experience. We replaced the duplicate pages with a proper Latin American Spanish site, translated search settings, and redirected the old Spanish URLs.
Made it unmistakably a law office. Attorney credentials, press coverage from 9NEWS, Super Lawyers recognition and verified client reviews sit front and center. That matters in a field where non-attorney “consultants” are a real problem.
Designed for mobile first. Most of Ian’s visitors, about 70%, arrive on their phones from social media, so a tap-to-call button and a sticky consultation bar follow visitors down every page.
What we built
A refreshed Colorado-inspired design in Ian’s brand colors with a subtle flag motif, six expanded practice area pages, a new blog with launch articles, client success photos, a consultation-focused contact page, and a rebuilt Google Ads campaign targeting cities across the Front Range.
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