How to Add IDX to Your Squarespace Real Estate Website
Display MLS Listings, Capture Leads, and Keep Buyers on Your Site
If you're a real estate agent using Squarespace, you've probably wondered: can I show MLS listings on my website?
The answer is yes. And the best way to do it is with an IDX integration.
IDX (Internet Data Exchange) allows you to display live MLS listings directly on your website. Instead of sending visitors to Zillow or Realtor.com to search for homes, they stay on your site, browse listings, and become your leads.
Here's how it works and why I recommend iHomeFinder for Squarespace real estate websites.
What Is IDX and Why Does It Matter?
IDX is a system that pulls listing data from your local MLS and displays it on your website. When a new listing hits the market, it automatically shows up on your site. When a home sells, it disappears.
Why this matters for your business:
Keep visitors on your site. Instead of browsing Zillow, they're browsing your website. You stay top of mind.
Capture leads. Visitors can save searches, favorite properties, and sign up for alerts. You get their contact info.
Showcase your listings. Your listings appear on your own site with your branding, not buried on a third-party platform.
Build credibility. A website with live listings looks more professional than a static business card site.
Why I Recommend iHomeFinder
I've worked with several IDX providers for client projects, and iHomeFinder is my go-to for Squarespace websites.
Here's why:
Clean integration. iHomeFinder embeds smoothly into Squarespace without looking clunky or breaking your design.
Lead capture built in. Visitors can save searches, favorite homes, and get listing alerts. All of that feeds into your CRM.
Mobile-friendly. Listings look great on phones and tablets, which is where most buyers are searching.
Map search. Buyers can search by drawing on a map, which is a huge feature for location-focused searches.
Reliable support. When something needs tweaking, their team is responsive.
I recently built a Squarespace site for a Denver real estate agent using iHomeFinder. The integration was smooth, and she's now capturing leads directly from her listings page. See the Harborstone Home case study here.
If you're a real estate agent on Squarespace, iHomeFinder is the integration I recommend.
How IDX Integration Works on Squarespace
Adding IDX to Squarespace isn't plug-and-play, but it's not overly complicated either. Here's the general process:
Sign up for iHomeFinder. Choose a plan based on your MLS and needs. Start here.
Connect your MLS. iHomeFinder will connect to your local MLS to pull listing data. This can take a few days depending on your MLS.
Embed on your Squarespace site. iHomeFinder provides embed codes that you add to your Squarespace pages. You can create a full search page, featured listings sections, or single-property showcases.
Style it to match your brand. With some customization, the IDX search can match your site's look and feel so it doesn't look like a bolted-on afterthought.
Set up lead capture. Configure saved searches, favorites, and listing alerts so you're capturing visitor information automatically.
If this sounds like more than you want to tackle yourself, this is exactly what I do for real estate clients. I handle the integration so it looks seamless and works correctly from day one.
What to Look for in an IDX Provider
Not all IDX solutions are created equal. Here's what matters:
No iFrames or subdomains. Some providers display listings in a way that doesn't help your SEO. iHomeFinder embeds content directly on your domain, which means Google can index your listings.
Mobile responsiveness. If listings look broken on phones, you're losing buyers.
Lead capture tools. Saved searches, favorites, and alerts are essential for turning browsers into leads.
MLS coverage. Make sure the provider works with your local MLS before signing up.
Ease of use. You shouldn't need a developer every time you want to change something.
What About Other IDX Providers?
There are other options out there like IDX Broker, Buying Buddy, and Showcase IDX. They all have pros and cons.
I recommend iHomeFinder because it integrates cleanly with Squarespace, looks good without heavy customization, and has solid lead capture features built in.
If you're already using another provider, it may still work with Squarespace. But if you're starting fresh, iHomeFinder is the route I'd go.
Ready to Add IDX to Your Squarespace Site?
If you're a real estate agent who wants MLS listings on your website without the headache of figuring out the integration yourself, I can help.
I've built multiple Squarespace real estate websites with iHomeFinder integration, including lead capture, map search, and custom styling to match your brand.
