Best Ways To Use Squarespace Email Campaigns In 2023
The Best Ways to Use Squarespace Email Campaigns for Your Business
Squarespace Email Campaigns can be a powerful tool to help you reach your customers and potential customers in a way that is impactful and efficient. With this guide, you'll learn how to effectively use Squarespace Email Campaigns to get the most out of your investment.
Decide your objectives and goals
Before you create your first Squarespace Email Campaign, you must determine your goals and objectives. What do you want to accomplish with this campaign? Do you want to increase sales or revenue? Educate customers about what your business does? Introduce new products or services? Make sure your prospects are taking the desired action before creating your email campaign. This will help guarantee that the time and money you put into the campaign will be effective.
Choose the right email campaign format
Squarespace offers three types of email campaigns for businesses - promotional, transactional and one-time. Promotional emails are sent to targeted lists in order to advertise products or services. Transactional messages are automated emails that are triggered by customer actions, such as signing up or completing a purchase, while one-time emails don’t have any predetermined purpose and can be used to send anything from newsletters to launch announcements. Choose the right format for your business needs and objectives to ensure you get the highest possible return on investment.
Create a powerful headline to draw your readers in
A captivating and powerful headline is key to a successful Squarespace email campaign. Make sure your headline will make people stop scrolling for a moment, click through to your message and read further. This could be achieved by using strong language or creating an intriguing puzzle that encourages readers to explore more. Use creative tactics such as turning a customer’s problem into a solution, giving behind-the-scenes access or leveraging the power of scarcity with words like “last chance” or “limited time offer”!
Optimize your emails for maximum deliverability
To maximize the visibility of your Squarespace emails, it's important to take into account best practices for email senders. Making sure your Email Delivery Score is high is critical because it's a measure that shows how effectively you are utilizing email services such as Squarespace. You should strive to provide informative data in the body and subject of your emails and keep Spam Keyword Usage and Unsubscribe Rates low. Additionally, focus on enhancing deliverability by routinely creating updated Suppression Lists and automating messages to ensure consistency in delivery times.
Use Squarespace Analytics to measure your success
With Squarespace Email Campaigns, you can track and monitor the success of your campaigns with comprehensive analytics. The unique tracking platform allows you to dissect and understand how individual emails have performed and identify which messages have been opened, clicked through or unsubscribed from. You are also able to view your Mail Delivery Score which is a measure that shows how effectively Squarespace is sending your communications. This will enable you to spot any issues quickly and allow plenty of time to correct them before deliverability is impacted.
Looking to get your Squarespace Email Campaigns set up by an expert? Look no further than the Squarespace designers at Agave Studio. We’ll ensure your email campaigns are set up for success by verifying your sender profiles and ensuring your emails don’t go to spam. Check out our Squarespace Email Marketing Package today and start reaching your potential clients and customers.
