Boost Donations on Squarespace: 6 Pro Tips for Charities
Maximize Your Donations With These Pro Tips from the SQuarespace Experts at Agave Studio
Have you ever wanted to maximize donations and engagement for your charity's website? With the help of Squarespace and Agave Studio, you can easily increase these two metrics and make your charity's website stand out. In this guide, I’ll provide 6 pro tips to maximize donations and user engagement.
Leverage the Squarespace donation feature
Squarespace offers a donation feature that allows you to easily create and embed donation buttons on your website. With this feature, you'll be able to track donations and manage campaigns directly from the platform. You can also customize the donation button with colors and fonts to match the look and feel of your website design.
Make your donate button stand out
Your donate button should be prominent and easy to spot. Place it in a prominent location on your homepage, such as the top right corner or above the fold. Use contrasting colors for the button so that it stands out from the rest of your website, making sure to use your charity's branding. Provide a brief description next to the button so that visitors can easily understand what their donation will be used for.
Incorporate effective storytelling on your website
Stories are powerful tools for evoking emotionally responses, which is essential for increasing donations. Incorporate effective storytelling on your website to help visitors intuitively relate to your cause and become passionate about its success. Tell stories of how donations have helped past people or organizations, as well as how it can benefit the world in general. Use visuals like photos and videos whenever possible to further engage viewers and make your stories come alive.
Update images to capture attention
It’s essential to keep your website visuals fresh so they stay current and visually appealing. Images should accurately reflect your organization's mission and values, while also sparking immediate interest. People are more likely to donate when they have a clear understanding of how the money is being used, which can be conveyed with compelling visuals. Update images frequently to keep donations coming in and maintain visitor engagement.
Facilitate easy donations with the Stripe integration feature in Squarespace Commerce Platform
Squarespace Commerce Platform with its Stripe integration feature makes it easy for potential donors to give. Not only does Stripe cover more than 130 countries and payment types, but it also takes confidence in the ease of donation process. Integrating an intuitive payment system showcases your commitment to transparency, making visitors more likely to donate to the cause!
Install A Third-Party Donation Plugin
Third-party donation platforms such as Donorbox can help facilitate donations on your Squarespace site by adding an easy way for potential donors to give. These platforms are easy to integrate into your Squarespace website and give donors options to cover transaction fees, create recurring donations and can send automatic donation email receipts. You can also set up a membership for your charity and offer special perks for members.
Are you a charity looking to level up your Squarespace website? Check out the Agave Studio non-profit package to put your best foot forward for potential donors. Sign up for a free Donorbox account and the Squarespace team here at Agave Studio will install it on your Squarespace website.
