Squarespace Design for Denver Political Consultant

Previous Agave Client Returns for Squarespace Design

We created a trailblazing design for this political consultant in Denver

You might remember our client Trailblazer Advantage from their branding project last year, well they came back for a website redesign! We were so excited to put our expert Squarespace skills to work to help out the owner, Bruce, with his website design. Luckily the bones were already there, the web design team at Agave Studio just needed to get in and work some magic.

The Brief

The brief was pretty simple on this Squarespace project: rework the site so it was easy to navigate and showed all the right things to get Bruce hired for political advocacy. Trailblazer works with minority owned businesses and BIPOC candidates to help them break into the political arena, and Agave and the client agreed that the mission needed to be better communicated.

The process

The first thing the Squarespace experts at Agave accomplished was bringing in the Trailblazer brand we created into the site. In this house we believe in brand consistency and we hit the brand hard with Trailblazer. Why wouldn’t we? Not to toot our own horns, but it looks pretty good. The second thing the team did was add content to pages to increase the SEO clout for the site. Services were beefed up and the “About” page was broken up to include Bruce’s biography and background. Trust is important when hiring a political consultant, so the Trailblazer process is on full display on the home page. Last but not least, Agave set up Squarespace email campaign sign-ups all over the site including in the promotional pop-up to ensure insights get delivered to as many potential clients as possible.

The Result

The result is a beautifully branded Squarespace site that is also functional to get across a very important message. The Trailblazer brand shines on the site with the initial hero area on the site featuring the topographical pattern that the Agave team created for the political consultants. Blaze your own trail!

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